Reality check
34/ 100
Thin content on 61 of 88 pages and no internal linking to the money pages. Nothing fatal. Realistic first movement: 4–6 months.
- Indexed pages88 · 61 thin
- Domain rating8
- Core Web Vitals2 of 3 failing
- Referring domains31 · 9 real
Weekly SEO, done and shown
Fire the SEO agency you never hired.
Enter your domain. Get the honest audit an agency would charge for — then watch the work get done, week after week, with every change shown as a diff you can approve or roll back.
An agency’s first month, in about 15 minutes. Free, read-only, no card. See pricing →
- from domain to full audit
- ~15 min
- changes shipped, every Monday
- Weekly
- to roll any change back
- 1 click
- AI assistants tracked, separately
- 3
How it works
Five stages. You are only asked about one of them.
The audit runs once, before any of this. Then the loop repeats every week, and the only stage that waits on you is the one where something is about to change on your site.
Connect
Search Console, read-only, asked for separately from signing in. We never request it before you have decided you want the product.
one consent screenDetect
Two engines over the same data: slow slides across 84-day windows, and overnight breaks across seven. A three-month decline and a deindexation are not the same problem.
dailyPrioritise
Ranked by what a fix is worth, not by how broken it looks. A collapse on a page nobody visits is not worth an afternoon, and the list says so — with anything critical on top.
one ranked listApprove
Every change is a before-and-after diff. Only invisible metadata can ship on its own; anything a visitor would see waits for you, and one click puts it back.
your call, every timeProve
At 30, 60 and 90 days each change is measured against the rest of your own site over the same days — so a good month for everyone is not counted as your win.
association, not causation
What it does
Everything an agency does. Nothing you cannot see.
Six parts of one weekly ritual — each designed so a change never surprises you and a result never overclaims.
The honest audit
Where you stand, who you are really up against, and which searches are winnable this year.
Weekly execution
Fixes and content refreshes shipped every week as before-and-after diffs you can read.
One-click rollback
Every change records what it replaced. Undo it in one click, any time.
You approve what visitors see
Only invisible metadata can ship on autopilot. Protected pages are never touched.
Decay and anomaly alerts
Slow slides ranked by what a refresh is worth; overnight breaks flagged straight away.
AI visibility
Whether ChatGPT, Claude and Perplexity mention you — tracked weekly, per assistant.
The weekly view
One screen that says what to do this week.
Not three hundred issues and no order to them. A ranked list, every row carrying the numbers that put it there, and a Done button that freezes a baseline so the result can be measured against something later.
The report
The Ascend Report, in full.
No 40-slide deck. One page that tells you where you actually stand and what is worth fighting for.
app.seorituals.com/report/northloop-supply.comsample report
Who owns your keywords
- TIER 1epoxyflooringpro.comDR 62
Out of reach this year. 1,400 referring domains, 9 years old.
- TIER 2midwestsurfaces.ioDR 34
Beatable in 8–12 months on service pages. Weak internal linking.
- TIER 3chicagofloorguys.netDR 11
Your actual fight. Outranks you on 22 local terms with worse content.
Winnable battles
12 of 340- epoxy flooring chicago cost1.9K/mo14
- warehouse floor coating near me880/mo9
- polyaspartic vs epoxy garage720/mo17
- commercial kitchen floor sealing410/mo6
- how long does epoxy floor last2.4K/mo21
We drop the keywords you cannot win this year. On purpose.
AI visibility
ChatGPT mentions you in 0 / 20 answers.
Here is who it cites instead when someone asks for what you sell.
- epoxyflooringpro.com14/20
- reddit.com/r/Chicago9/20
- midwestsurfaces.io6/20
- northloop-supply.com0/20
A sample report for a fictional business — yours arrives about 15 minutes after you enter your domain.
The honesty section
What we’ll never do
- Mass-produce AI spam content to hit a word count.
- Automate link outreach or buy links on your behalf.
- Guarantee rankings. Nobody can, and anybody who does is selling you something.
- Touch a page you've marked protected — ever, for any reason.
SEO takes months. We’ll tell you exactly how many — before you pay us anything.
AI visibility
Google is no longer the only search box.
More buyers now ask an assistant before they search. We ask ChatGPT, Claude and Perplexity the questions your buyers ask, every week, log who gets cited, and work the sources those answers are built from.
- ChatGPT0/206/20
- Perplexity1/209/20
- Gemini0/204/20
Mentions across 20 prompts · our own site, week 1 → week 14
For agencies · white label
Run it for your clients, under your brand.
Branded client portals on your own subdomain, monthly reports that assemble themselves from measured data, and audit-backed proposals that win the next retainer.
- Your logo, colours and subdomain on every page
- Clients approve changes in their portal; internal notes never reach them
- Full white-label — no mention of us — on Scale and above
Who it replaces
Three ways to do SEO. One of them does the work.
| Question | SEO agency | DIY tools | SEO Rituals |
|---|---|---|---|
| What you get | A monthly PDF and a strategy call | Dashboards that assign YOU homework | The work, done and shipped |
| Who does the work | A junior you never meet | You, at 11pm | The platform, weekly |
| Visibility | You chase them for updates | 347 issues, no priority | Every change as a diff, with rollback |
| Time to first change | 4–6 weeks | Whenever you find the time | 15 minutes to audit, 7 days to ship |
The audit is free. The rest is cheaper than the afternoon it saves.
One site, or agency tiers with seats, client portals and reporting. Every figure on the pricing page is read from the same table your card is charged from.
Questions
Before you trust us with your site.
Will you guarantee I rank on page one?
No. Nobody can, and anybody who promises it is selling something. What we do guarantee is that you will see every change we make, why we made it, and what we measured afterwards — including the ones that did not move.
Do you change my website without asking?
Only invisible metadata — page titles and structured data — and only if you switch that on. Anything a visitor would see waits for your approval, arrives as a before-and-after diff, and can be rolled back in one click. Pages you mark protected are never touched.
How long before I see results?
The audit takes about fifteen minutes. Search results usually take four to twelve weeks to respond to a change, and we say so in every report rather than dressing up the first month.
What does "AI visibility" actually measure?
Every week we ask ChatGPT, Claude and Perplexity the questions your buyers ask, and record whether they name you and which sources they cite. Each assistant is reported separately — we never blend them into one score, because they answer differently.
Can I run this for my own clients?
Yes. The agency plans include client portals on your own subdomain, monthly reports under your brand, and proposals backed by a real audit. Full white-label — no mention of us — is on the Scale plan and above.
What happens if I cancel?
Your site keeps every change we made. There is no contract, and a lapsed account still shows its history — you lose the weekly work, not your record of it.
From the blog
How honest SEO actually works.
Start with the honest version.
Fifteen minutes from now you’ll know whether SEO is worth your money at all. That answer is free.